Evolution creative solutions has graphic design services that take your brand’s visual identity from inception to implementation. As part of our design process we carefully consider the design’s impact, hierarchy, balance and the desired communication as we bring your ideas to life.
Impact: Design should be attention-grabbing, with visual impact that inspires the viewer to engage with the piece more than once. A truly successful design with solid impact creates a memory that the viewer can draw on in the future.
Sense of Hierarchy: Hierarchy includes both dominant and submissive elements. With the dominant structure drawing the viewer in while the submissive structure communicates the details of the message.
Balance: With good balance a piece is visually pleasing before its message is even absorbed. This is achieved by the placement of elements, framing of content, use of negative space (white space makes a difference), size and an array of color.
Communication: A design that communicates its message effectively delivers compelling copy that supports the brand. By being clear, precise, and unifying the design the design will support the copy and help convey the message.