
Branded promotional items are fun to give away! Learn how we helped AAA stay on budget to provide thousands of prizes during the AAA Route 66 Road Fest.
The Business Challenge
AAA gives promotional items away at their annual AAA Route 66 Road Fest. After working with Evolution creative solutions on the project one year, the Partnership Marketing Manager was so pleased she reached out again.
“Your team did such a great job last year. I would love your guidance again this time around.” – Jianna Conway, Partnership Marketing Manager, AAA
AAA had a new event activation platform in which attendees would scan a QR code, enter their contact information and immediately earn a prize. AAA needed give-aways covering three prize levels: bronze, silver, gold. The value of the promotional item would increase for the silver and gold levels. The limited budget needed to cover 8,000 bronze level prizes, 50 silver level prizes and one gold level prize. Ideally they wanted the giveaways to match the Route 66 road trip theme.
Evolution’s Creative Solution
Our Creative Solutions Team enthusiastically searched for promotional items appropriate for a road trip theme and quickly pulled together a proposal. The AAA Partnership Marketing Manager reached back out to say her team had ideas for the silver and gold levels and only needed ideas for the bronze level. Since our proposal was already finished we sent it in with all the suggestions. The Partnership Marketing Manager was so impressed with the ideas she agreed to all three!
We were tasked to source keychains, stainless steel drinkware, and a Yeti® cooler. The first supplier we contacted for the key chains could not meet the deadline due to existing commitments for the Chinese holiday Dragon Boat Festival. Without creating stress for our client we found another provider of the same key chain and informed the client about the change in supplier.
We created mock-ups for approval using the logo provided by the client and uploaded the files to the manufacturer. The AAA Route 66 Road Fest logo was printed on the keychains. The AAA logo was printed on the drinkware and cooler. The manufacturer provided a proof to the client and the product shipped directly to AAA offices.
Contact us for ideas about branded promotional items that fit your budget needs. We’re experts at helping you build your brand through print marketing, apparel, and promotional items.
Contact [email protected] or call 513-681-4450 today.
You can also complete an online request here https://evo-creative.com/contact-us.