Client: Cincinnati Reds
Project: Cincinnati Reds fan-favorite certificates
Challenge: The Cincinnati Reds provide personalized certificates to fans attending the Great American Ballpark for a variety of reasons like coming to their first Reds game, celebrating a birthday or anniversary at a Reds game, or catching a home run or foul ball. The Reds needed an initial batch of each certificate to start the season, and then they needed a quick, convenient way to order reprints throughout the season. As a major league baseball team, the Reds also required a printer who could ensure color consistency between printings so that every certificate matched the Reds brand PMS color code.
Evolution’s Creative Solution:
The initial season order from the Reds was larger quantities of several hundred to several thousand per certificate, so those first batches were printed on offset printers. Offset printing provides an accurate color match as well as the best price for large print orders. Reprints were done quickly as digital prints, using the same digital art file used for the original order. This provides accuracy and consistency on the color and content of certificates throughout the season.
Digital printing the restock orders and delivering them to the stadium allows the Reds to continue the tradition of providing fan favorite certificates all season long without having to worry about running out.
