Sending notes to customers, donors, and potential clients on branded note cards makes a great impression. Learn how we print branded note cards for Cincinnati Public Radio.
The Business Challenges
Cincinnati Public Radio is a nonprofit media company that values listeners, donors, and advertisers. By sending handwritten notes they build relationships and loyalty. To further develop brand awareness they wanted to provide employees with branded note cards and matching envelopes.
Evolution’s Creative Solution
Our Creative Solutions team considered the WVXU brand when preparing our recommendation. To reflect the tastefulness of the brand we recommended a heavier, uncoated paper. The lack of a shiny, glossy paper reflects the sensibility of the brand. The weight of the paper subtly implies the seriousness of the brand. Uncoated paper is a better surface for handwritten notes as ink can smear on glossy paper. Selecting the standard A-6 size avoided extra costs for custom cuts or envelopes. The final card and envelope combination is simple and tasteful. For WVXU, every handwritten note will be delivered right along with the brand.
Contact us for help with your marketing materials. Learn more at [email protected] or call 513-681-4450 today.
You can also complete an online request here https://evo-creative.com/contact-us.
| Project Specifications | Rationale | |
| Paper stock | 100lb Hammermill Uncoated Cover | This heavier stock is durable with a smooth texture and writable surface. |
| Finish size | 6” x 9” folded to 6” x 4.5” | Standard card size to avoid custom size costs |
| Fold | Score and fold | All cards had one fold. |
| Envelopes | 6.5” x 4.75” | Standard envelope size to avoid custom size costs |
| Printing | Digital printing | Digital printing is an efficient print process. |