St. Elizabeth Healthcare needed an innovative marketing piece to promote its nursing program. Prospective nurses needed general program information and details specific to their chosen track. Evolution creative solutions designed a pocket folder and brochure to help recruiters deliver a consistent message while personalizing each employee’s experience.
The Business Problem
St. Elizabeth Healthcare in Cincinnati, Ohio, needed to improve how it shared information with potential nurses. The nursing school offers multiple tracks and each prospective employee needs tailored information. They wanted a polished tool to provide standard nursing school information while letting recruiters easily customize materials based on interests.
Our Creative Solution
Our Creative Solutions Team recommended a custom brochure and a pocket folder. General information about the nursing school is printed on the brochure so everyone receives the same foundational details.
The folder’s built-in pocket allows recruiters to insert flyers that align with areas of interest—pediatrics, critical care, or another specialty. This makes each folder personal while saving time and resources.
Now, St. Elizabeth Healthcare has a recruitment tool that’s both efficient and personalized—perfect for attracting the next generation of nurses.
Looking for a custom print solution? Contact us at [email protected] or call 513-681-4450 to start your next project.
Product Specifications and Rationale
| Product Specifications | Rationale |
| Text Page Size: 12 x 9 inches | Maintains readability while matching the cover’s shape |
| Cover Stock: Endurance Silk Cover | Sleek, durable feel that suits a professional audience |
| Binding: Saddle Stitch | A clean, sturdy solution for booklet-style presentation |
| Printing Method: Digital Press | Ideal for short-run, high-resolution jobs with quick turnaround |
| Finishing: Die-Cut Pocket Folder with Card Slits | Adds customization and professionalism with functional design |