A custom fanbook turns product information into an interactive experience.
When Archer Daniels Midland Company (ADM) wanted to demonstrate how color influences flavor perception, a standard brochure simply wouldn’t do. Evolution creative solutions produced a custom fanbook that transformed technical information into an interactive print experience.
Print That Invites Exploration
Some print pieces are meant to be read. Others are meant to be explored.
ADM needed a compact reference tool that let users compare colors and quickly understand how visual cues shape flavor expectations. Instead of reading page by page, users can flip to any section, compare panels side by side, and find information in seconds.
Small enough for a pocket or conference bag, fanbooks are ideal for product guides, color palettes, training materials, specification charts, and other reference tools people use repeatedly. Every panel stands on its own, allowing users to browse in any order while making side-by-side comparisons with ease.
ADM supplied the artwork, while Evolution creative solutions handled the specialized printing and finishing that brought the concept to life.
Built to Flip
A fanbook may look simple, but precision matters.
Evolution creative solutions digitally printed the covers and interior blades, then precisely trimmed, drilled, and hand-assembled each piece using screws and extension posts. The result is a durable fanbook that flips smoothly, stands up to repeated use, and is easy to carry anywhere. Split shipping ensured every order arrived where it was needed.
Print That Gets Picked Up
The finished fanbook proves that print can be both practical and engaging. Instead of scrolling through a presentation or flipping through a traditional booklet, users interact with the information, compare options, and quickly find what they need.
Whether it’s a product selector, conference giveaway, sales tool, or training guide, a fanbook offers a creative way to organize information while giving people a print piece they’ll actually keep and use.
If the goal is to make information easier to browse and more enjoyable to explore, Evolution creative solutions can help. Contact the team at [email protected], call 513-681-4450, or visit https://evo-creative.com/contact-us.