Project: Kids First Summer Camp Guide
Challenge: Kids First offers a variety of summer camps during Camp-A-Palooza and they needed a fun, bright premium brochure of the schedule. Because there are always last-minute changes in camps, they needed a printer with the flexibility to make quick revisions and still provide the final version on time. They also needed a printer who could quickly provide reprints if stock ran out or if additional changes were made to the camp schedule that needed to be included on future prints. Finally, they needed a printer who could provide consistency in color from print batch to print batch.
Evolution’s Creative Solution: To provide the rich texture and high-end handling experience that Kids First wanted, we printed the Kids First 8-page brochure on 100-pound gloss text paper. The initial large print quantity was completed on our offset printer to reduce costs. After the first print we revised the art file as needed and printed additional copies digitally so Kids First could keep the brochure up to date. By using the same art file on both offset and digital prints, we ensured color matching between print runs.