When designing signage for an event, whether private or public, consider if it will be reused. Then partner with a printer capable of advising you on the best materials and print processes to create the right marketing.
The Business Problem
The University of Cincinnati Cancer Center recently opened its state-of-the-art Blood Cancer Healing Center by hosting a private event before the public grand opening. UC Health designed all marketing materials for both events including photo booth props, backdrops, standing floor signage, programs, and tour guide paddle signs. Several pieces would be reused at other events. UC Health needed a printer who would also install, tear-down, kit and organize marketing for the next event. Having worked previously with Evolution creative solutions on event marketing, they approached us again for our expert customer service, print, and installation skills.
Evolution’s Creative Solution
The project managers and print experts on our Creative Solutions Team manage event marketing from design through installation and take-down. We worked with UC Health to finalize the list of event marketing. Additional items were added to the list throughout the preparations and we continued to manage the project and meet the event deadline. We knew that floor signs displaying patient stories and background on the Blood Cancer Healing Center would be used at the private event and reused at future events. Those are often printed on pop-up fabric banners. For a highly professional look and durable product, we recommended printing and adhering decals to a strong foam board that would be inserted in a floor stand. The sturdy foam boards could be wrapped, stored, and tagged for easy retrieval for the next event.
We printed, delivered, and installed all materials prior to the private event. After the grand opening, we returned and wrapped the foam core signs for storage before delivery to the next event.
When you need help printing and organizing signage and marketing materials for your grand opening, contact the experts at [email protected] or call 513-681-4450 today.
You can also complete an online request here https://evo-creative.com/contact-us.
| Project Specifications | Rationale | |
| Step and Repeat backdrop | Fabric backdrop with a step-and-repeat brand pattern printed on the material. Adhesive back vinyl mounted on foam core for signage. | |
| Tour Guide Paddle Sign | 100lb Hammermill Uncoated Cover | The hand-held tour signs were finished using double-sided tape to adhere the sign to the handle. |
| Floor Boards | Finish Size 30” x77” and 30” x94” | Decals adhered to the foam core for durable signage. |
| A-frame signage | Gloss Adhesive Back Vinyl Finished size: 24’ x 36’ | These temporary clings were installed on existing outdoor signage A-frames to create Welcome and Thank You messaging. |
| Photo booth | Matte Adhesive Back Vinyl | A variety of die-cut props for use in photos. |
| Program Flyer | 100lb Endurance Silk Cover Finished size: 4.4″ x 10″ | This narrow piece is easy to hold and reference throughout the event. |