Children with Diabetes®, best known for its Friends for Life® (FFL) conferences, decided it was time to let pets join the fun. After all, they’re part of the family too! With the launch of “Friends Fur Life,” Evolution creative solutions helped create custom bandannas that proudly featured the organization’s iconic smiley logo and extended the FFL promise to four-legged friends.
The Business Problem
At Children with Diabetes, “Friends for Life” isn’t just a name—it’s a promise. Families who attend FFL conferences often form lifelong bonds, and pets are right there alongside them through the ups and downs of life with type 1 diabetes. The organization wanted a playful, branded way to include dogs and other furry companions in the celebration. The challenge? Making sure the trademarked smiley logo and new “Friends Fur Life” slogan looked just as good on pet gear as on people gear.
Our Creative Solution
That’s where Evolution creative solutions came in. Our team created a colorful logo to heat print onto bright bandannas sized just right for pets, carefully matching colors to stay true to Children with Diabetes’ standards. The result was more than just pet apparel—it was a new way for the community to show pride, spread awareness, and share smiles.
And the response? Absolutely paws-itive:
“By the way, the bandannas are a HUGE hit. Some of the Dogs of CWD are already sporting their FFL gear. Pics attached for cuteness.” –Sasha Squibb, Creative Director, Living with T1D since 1994
With “Friends Fur Life” bandannas, even the dogs became part of the promise that no one faces type 1 diabetes alone. It’s fun, memorable, and another example of how building brand awareness can be heartfelt and playful.
| Product Specifications | Rationale |
| Full Color Pet Bandanna | Sized for pets and comfortable to wear, making it ideal for community visibility |
| Full Color Heat Print | Ensured bright, lasting graphics on the fabric bandanna |