Links Unlimited® partnered with Evolution Creative Solutions to produce a beautifully crafted booklet that showcased Hendrick’s® signature gin. The booklet, meticulously crafted with premium materials and intricate stitching, features vibrant imagery, expertly curated drink recipes, and a QR code for additional inspiration. Its exceptional print quality earned high praise and a GOLD award at the Graphic Media Alliance 2025 Print Excellence Awards.
The Business Challenge
Links Unlimited sought to create a high-quality, engaging, and informative 24-page booklet highlighting the unique pairing of Hendrick’s gin with cucumber. This small yet elegant booklet showcased drink recipes and stunning visuals with a QR code linking to their website.
The key challenge was producing a visually appealing, durable, and high-end printed piece that reflected the brand’s premium image while ensuring a tactile and immersive experience for the shopper.
Evolution’s Creative Solution
Evolution creative solutions worked closely with Hendrick’s to bring this sophisticated vision to life, crafting a small, hand-stitched booklet. The high-quality booklet was produced with:
- Uncoated cover: Providing a classic, refined touch that complemented the brand’s aesthetic.
- Glossy interior pages: Enhancing the vibrancy of images and recipes, ensuring a visually stunning experience.
- Thread stitching: Adding an artisanal feel to the booklet, reinforcing Hendrick’s handcrafted brand identity.
- QR code integration: Placed on the back cover, customers can easily access additional recipes and cocktail inspiration.
The booklet was met with overwhelming enthusiasm, leading to two reprints beyond the initial release. By blending premium materials and meticulous craftsmanship Evolution creative solutions helped elevate the Hendrick’s Gin brand experience. The beautifully stitched booklet exemplifies how high-quality print captivates audiences and drives engagement, proving that well-executed design leaves a lasting impression.
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Contact us at [email protected] or call 513-681-4450 to bring your next project to life.
Product Specifications and Rationale
| Product Specifications | Rationale |
| Size: Cover 7 x 5 | Ideal size for a premium booklet that balances readability and portability. |
| Cover Stock: 130lb Uncoated Cover | Provides a durable and high-quality feel to enhance the brand image. |
| Text Stock: 100lb Gloss Text | Ensures vibrant image reproduction and a smooth reading experience. |
| Colors: 4/4 (Full Color) | Enhances visual appeal and brand recognition. |
| Binding: Center Sewn | Offers durability while maintaining a sophisticated finish. |
| Finishing: Post Press Cutting & Collating | Ensures precise cuts and proper assembly of pages. |
| Printing Method: Digital | Provides high-quality printing for sharp and vibrant imagery. |