Rebranding is a complex project that involves updating the logo, design guidelines, and brand colors. All those changes must be reflected in print materials, branded apparel, and promotional items. The last step is rolling out the new look to all locations. If you are considering a rebrand, choose an expert like Evolution creative solutions who can handle the project from design through print, promotional items, and distribution.
The Business Challenges
The child welfare organization Necco recently underwent a brand relaunch. After creating the new logo, deciding on fresh brand colors, and defining brand guidelines, they were ready to apply it to materials. One of the new brand colors, a specific PMS shade of yellow, was selected because apparel is available in an exact match. Often a brand color doesn’t translate precisely for apparel. Necco needed a business partner who would care about details like color matching to print event materials, handle apparel, and source promotional items.
Because Necco has locations in five states, they also wanted to work with a partner with strong project management capabilities to organize and ship materials according to location needs.
Necco reached out to Evolution creative solutions for our expertise in all these areas.
Evolution’s Creative Solutions
Our Customer Solutions Team enjoys working with non-profits and supporting them by providing client-focused business solutions. Necco shared that to generate buzz around the new branding, they would bring leadership from around the county to the Cincinnati headquarters for a kick-off event. Later they would hold a second event in Georgia to roll out the new branding there.
We knew we could handle Necco’s print, apparel, and promotional item requests to bring their new look to life. We also knew we could organize or kit materials and ship them on time. We were excited to let them know we could meet all their needs.
- We printed their event marketing stickers, flyers, and pop-up banners and sourced a table cover.
- We ordered their t-shirts and sweatshirts in the brand colors and finished them in-house with direct-to-garment printing.
- We sourced promotional giveaway items like mood stadium cups, pens, and luggage tags. We even managed the art files needed to ensure these items were branded correctly.
- We found backpacks to give to the youth in the program and personalized each one by embroidering their names.
- We organized all the print, apparel, and promotional items based on quantities needed and delivered the materials on time for the Cincinnati and Georgia events.
- As Necco continues to roll out the brand, we’re working with them to bundle and ship the materials needed at each site event.
When your company starts a rebranding process, consider all the print and promotional items you’ll need to successfully roll out your new look. If those materials need to be distributed statewide or nationwide, look for one vendor who can do it all. Evolution creative solutions is here to help.
Complete an online request here https://evo-creative.com/contact-us, or just call 513-681-4450 today!
| Project Specifications | Rationale | |
| Branded Apparel | T-shirts, sweatshirts | Printed branded t-shirts for employees in multiple colors and sizes. |
| Backpack | Embroidery | Each child in the program received a personalized backpack with their name embroidered on the bag. |
| Luggage tags | Promotional item | Sourced in brand colors |
| Sticker | 4mil GPA Vinyl | Digitally printed on vinyl with an adhesive backing. |
| Card & Envelope | 130lb Finch Uncoated Cover Finished Size 7.25” x 5.25” 70lb Cougar A7 White EnvelopeFinished Size 7.25” x 5.25” | Printed in the brand’s new colors, this card and matching envelope is perfect for a personalized note. |
| 8×8 Backdrop | Promotional item | Sourced in brand colors, this backdrop is ideal for selfies! |
| Mini flyer | 80lb Endurance Silk Cover Finished size 5” x 7” | Multiple layout designs provided customized per city |
| Flyer | 80lb Endurance Silk TextFinished Size 8.5” x 11” | Printed in the new brand colors. |
| Pop Up Banner | Portable signage Finished size: 30” x 80” | Printed in the new brand colors. |
| Table throw | Promotional item | Printed in the new brand colors. |
| Pens | Promotional item | Sourced in new brand colors. |
| Hand sanitizer | Promotional item | Designed labels to meet new brand standards and colors. |
| Mood Stadium Cups | Promotional item | Assured cup graphics met new brand standards and colors. |
| Phone stand with charger | Promotional item | Assured label for the stand met new graphic standards and colors. |
| Bag | Promotional item | Assured the bag met new graphic standards and colors. |