Our client, BZMS Events, needed to generate excitement at the opening of a local hospital’s emergency department expansion. Learn how our Creative Solutions team innovated a tear-apart banner for a smashing visual effect.
The Business Problem
UCHealth® in Cincinnati opened an emergency department expansion and wanted to inform the public about this new facility. They hired BZMS Events to plan a special ribbon-cutting event. BZMS imagined showcasing the new UC Health Mobile Stroke Unit during the event by having it drive through a banner. They reached out to Evolution creative solutions to make that vision come to life.
Evolution’s Creative Solution
Creating a banner that would tear on impact was a new assignment for Evolution creative solutions. While printing large format banners is a common project for us, banners that split easily upon impact are not. We first tested the concept with a blank banner that was 2’ x 10’. The impact of the vehicle on the banner forcefully pulled it out of the hands of the UC staff holding it instead of splitting apart. For a second test we taped two eight-feet by five-feet banners together and that time the impact of the mobile unit on the banner caused it to split. Based on that success we printed a long banner with a perforated seam in the middle. It worked beautifully and the banner split as if cut by scissors.
When you need a printer willing to partner with you to test new ideas and innovate printed marketing materials, contact [email protected] or call 513-681-4450 today. We love thinking up new solutions using our extensive print capabilities.
You can also complete an online request here https://evo-creative.com/contact-us.
| Project Specifications | Rationale | |
| Run size | 54” x 0 | The custom event required a 2’ by 10’ banner. |
| Paper Stock | Matte | Paper with a matte finish provides a quality print surface. |
| Perforation | 1- perf | The banner was perforated to split as soon as the vehicle hit it. |