St. Elizabeth Healthcare in Cincinnati, OH partners with Evolution creative solutions for much of their print marketing and they maintain a Beyond Ink marketing platform. When they needed a printer to print, collate, and bind a 226 page training binder for medical assistants, they turned to the experts at Evolution.
The Business Problem
The complexity of the training binder requires a custom approach. The content provided included some oversized pages that need to be folded to maintain a standard page size of 9” x 11”. Front and back covers as well as a title spine need to be printed and inserted appropriately. Tabs need to be inserted between sections. The thickness of a 226-page book requires drilling and inserting pages into the binder. Throughout the year as information is updated various pages of the binder need to be reprinted.
St. Elizabeth Healthcare wanted a single partner to manage the print, binding, and reprints throughout the year.
Evolution’s Creative Solution
Our customer solution team developed a plan to meet the needs for St. Elizabeth Healthcare. First they determined that it would save the customer money to source the oversize binder from a local vendor instead of purchasing from a big box office supply store.
Then, graphic designers worked with the content provided by the St. Elizabeth Healthcare team. They formatted the book and determined which pages were oversized and would need to be folded to a standard size of 9” x 11”. After inserting paper tabs between sections and inserting a cover and a spine sheet, the binders were complete.
As a Beyond Ink client St. Elizabeth employee’s can log inot the platform and order the training binders. For updates, our designers manage any layout changes and print just the changed pages for replacement. This cost saving approach is also environmentally friendly.
Contact our experienced team at [email protected] for expert advice on printing your complex training materials. Or call 513-681-4450 today.
You can also complete an online request here https://evo-creative.com/contact-us.
| Project Specifications | Rationale | |
| Binder | 2” binder with pockets | Oversize 3-ring binder sourced locally |
| Cover paper stock | 80lb Hammermill Uncoated Cover | Inserted into binder cover |
| Paper stock | 28lb Hammermill Uncoated Text | Cost efficient stock paper; Some oversized sheets were folded to maintain a consistent size 9 x 11 size page. |
| Tabs | 90lb White Tabs | Tabs inserted into pages |
| Spine View Sheet | 80lb Hammermill Uncoated Cover | Inserted into binder spine |
| Pocket Sheet | 28lb Hammermill Uncoated Text | Inserted into binder |
| Printing | Offset | Offset printing is cost effective for large print quantities. |
| Drilling | 3 hole drilling | Required to insert pages into binder. |