NECCO Inc., a child welfare organization, partnered once again with Evolution creative solutions to create something meaningful—custom-embroidered backpacks. Through their Beyond Ink® e-commerce site, NECCO employees can order branded gear for themselves or personalized items for the children in their care. Evolution creative solutions handled every stitch with care.
The Business Problem
NECCO provides backpacks for staff and the children in their care. They bulk order black backpacks but need to differentiate staff bags from children’s bags. Staff can use branded gear, but the children need a personalized backpack without the company logo. NECCO wondered if they could use their existing e-commerce site for ordering. They called our Creative Solutions Team to discuss ideas.
Our Creative Solution
Our Creative Solutions Team delivered a smart solution using the NECCO e-commerce site. For employee use, we embroidered each backpack with the NECCO logo using crisp white thread on the front pocket. When the backpacks were ordered for children, we skipped the logo and instead embroidered each child’s name. NECCO staff uploaded a name file through the ordering system, and our team digitized each name to ensure precision in spelling and stitching. This streamlined process made ordering easy and eliminated costly errors.
The result? Durable, stylish backpacks that represent care and thoughtfulness—whether worn proudly by a team member or gifted to a child starting a new chapter.
Want to personalize branded gear with a purpose? Connect with Evolution creative solutions for custom embroidery that makes every stitch count. Contact us today at [email protected] or visit our website to get started!
Product Specifications and Rationale
| Product Specifications | Rationale |
| Product: Black Backpack | Durable and professional design suited for both adult and child recipients |
| White Embroidery | High-contrast look ensures clean, visible branding |
| Logo Embroidery (NECCO logo) on employee orders only | Promotes company identity and builds brand awareness |
| Name Embroidery (no company logo) on backpacks for children | Adds a personal touch while respecting privacy and care |
| Name Digitization Based on Uploaded List | Ensures accurate spelling and custom results every time |
| Embroidered on Front Pocket | Visible placement enhances usability and style |