Summer Metro Streetcar Passes

Client: Metro Cincinnati

Challenge: A team from the Metro System was looking for a seasonal Metro Streetcar Pass to encourage usage throughout the summer months and discourage counterfeit production. They had a specific design in mind for the actual card and its holder and came to Evolution creative solutions to help bring their vision to life. 

Evolution’s Creative Solution: Our creative team proposed a range of options to deter counterfeit. After agreeing on a holographic foil element, our team sourced the best supplier for both pieces, then worked through pre-production samples, hand delivering each round until the end result was perfect. The end result was a premium two-piece promotional pass, including a holographic foil on the metro pass and a custom-sized holder with promotional details.