Learn how our expert advice on graphic design helped our client meet the needs of the visually impaired. Our solution simplified the process for their seasonal newsletter and resulted in a design that won Silver in the Creative / Design category at the 2024 Graphic Media Alliance Print Excellence Awards.
Business Print Challenge:
Hamilton County Developmental Disabilities Services publishes a quarterly newsletter. Staff write the content and take photos for each issue. They needed help simplifying the layout process. They wanted insights on best practices for newsletter design. In particular they wanted advice on designing for the visually impaired. Their branded newsletter needed an update and they came to Evolution creative solutions for expert advice.
Evolution’s Creative Solution:
Our Graphic Design Team had several recommendations to create a branded newsletter for Hamilton County Developmental Disability Services. They recommended building a template with predefined styles using fonts, spacing, and colors that make the newsletter easier for the visually impaired to read. Due to the volume of content and photos provided, the newsletter is generally a 16-page booklet. We recommended binding the booklet using a saddle stitch. A saddle stitch will lay flat and stay open making it easier to lay on a flat surface to read. The recommendations of the Graphic Design Team resulted in an award-winning design. View a digital version of the newsletter here.
Design a newsletter that meets the needs of your customer. Contact us for expert advice on design and print solutions at [email protected] or call 513-681-4450.
You can also complete an online request here https://evo-creative.com/contact-us.
| Project Specifications | Rationale | |
| Print process | Digital | Digital is a cost-effective print choice |
| Finish size | 8.5” x 11” | 8.5” x 11” is a standard magazine size |
| Binding | Saddle stitch | A saddle stitch will lay flat and stay open while flipping through pages, making it easier to read. |
| Cover and Paper stock | 80lb Endurance Gloss Text | The silk surface has a low sheen and color adheres well to this paper. |