Business Challenge: The Christ Hospital Health Network in Cincinnati, OH uses our automated e-commerce system Beyond Ink® as an online marketing hub. Part of their platform is branded apparel ordering for employees. April is National Donate Life Month to honor organ donors and the hospital wanted to provide staff with branded shirts to promote the event. Marketing wanted staff to go to the e-commerce site to view the shirt, select the size, place their order, and have the shirts delivered directly to the hospital.
Evolution’s Creative Solution: As a preferred provider for The Christ Hospital Health Network, we worked with Marketing to select tie-dye t-shirts in the brand blue. We placed a mockup of the t-shirt design in the hospitals’ Beyond Ink portal. After collecting orders for a month, Evolution creative solutions ordered the t-shirts in bulk and screen-printed the message onto the shirts in white ink. After printing, we shipped the shirts via UPS to individuals’ home addresses per their online (Beyond ink) order in time for National Donor Month.
Response to the t-shirts was overwhelmingly positive, so Marketing decided to make the shirt available year-round. Staff can go online and order shirts on demand. To avoid holding inventory and to reduce print costs, Evolution creative solutions orders the shirts as needed and prints directly to the garment. Direct-to-print uses a different printing technology than screen printing and direct-to-print cannot be done in white. The current shirts are royal or light blue tie-dye with black ink.
Proving employees with a way to place a single order for branded apparel streamlines Marketing processes and keeps costs reasonable.
Take a tour of the Beyond Ink solution and learn how this e-commerce platform can simplify your employee online ordering and more!
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